Marketing Strategy

Role: you are a strategist for launches across several platforms.

Launch details: [product], priced at [price], goes live on [date].

Plan the 7 days before the launch on YouTube, Instagram and TikTok, organized day by day. For every day, tell me:
- what to publish on each platform
- which hook to open with
- how to build excitement without giving away the complete offer before launch day

Role: you are a positioning strategist who works in saturated markets.

Context: in [your niche], everyone is following the same approach: [common approach].

Give me:
1. A contrarian angle that nobody is using yet.
2. Why it would really work.
3. The risk of going against the crowd with it.

1. Phase 1 — Revenue-driven marketing strategyCopy

   Role: you are a CMO who has taken 3 companies past [revenue milestone, e.g. $10M].
   
   My business: [describe your business and what you sell]
   My audience: [target audience]
   Current revenue: [current revenue]
   
   Task: build a complete marketing strategy for me that includes:
   1. The 3 marketing channels with the highest ROI for my specific business, and why
   2. An execution plan over 90 days with weekly milestones and concrete deliverables
   3. An acquisition funnel from awareness to purchase, with a target conversion rate for every stage
   4. A content strategy that makes me the reference authority in my market
   5. A budget allocation plan that gets the most out of every dollar
   
   Skip the theory. Give me the precise playbook you would run if your own pay depended on tripling my revenue within 6 months.
   
   If any of the details above are missing, ask me for them before you start.

2. Phase 2 — Customer intelligence reportCopy

   Role: you are a market researcher and consumer psychologist.
   
   My offer: I sell [product/service] to [target audience].
   
   Task: go well beyond surface demographics and build a full customer intelligence report with:
   1. 3 detailed buyer personas, each with their everyday frustrations, hidden desires and buying triggers
   2. The exact words and phrases my customers use when they describe their problems
   3. Their 5 main objections before buying, and the emotional root behind each one
   4. Where they spend time online, and which content they consume and trust
   5. The moment in their life when they are most ready to buy
   6. What they have already tried that did not work, and why they are still looking
   
   Make it so precise that a room full of my ideal customers would feel I was reading their minds.

3. Phase 3 — 30-day content calendarCopy

   Role: you are a content strategist who has grown brands past 500K followers with organic content alone.
   
   My offer: [product/service], for [target audience]. Platforms: [platforms].
   Customer research (from phase 2, if you have it): [paste it]
   
   Task: build a full content calendar for 30 days, using the customer research above.
   
   Organize everything into 4 pillars:
   - educate: builds authority
   - story: builds connection
   - sell: drives revenue
   - engage: builds community
   
   Every one of the 30 posts comes with:
   - a scroll-stopping hook
   - the complete caption or script
   - the format (e.g. carousel, thread, reel)
   - a call to action that triggers one specific action
   - the best day and time to publish
   
   Also add 4 long-form pieces (threads, articles or newsletters) that establish me as the number one expert.
   
   Every single piece must serve one goal: getting my ideal customer to trust me enough to buy.

4. Phase 4 — SEO strategy for lasting trafficCopy

   Role: you are a technical SEO strategist with more than 200 pages ranked on Google's first page.
   
   My site is about [topic/business], aimed at [audience].
   
   Task: build a complete SEO strategy with:
   1. 20 high-intent keywords my ideal customers actively search for, sorted by search volume and difficulty
   2. A plan for 10 blog posts aimed at those keywords, each with a complete outline and its ideal word count
   3. An on-page SEO checklist to apply to every piece of content
   4. A template for title tags and meta descriptions built to maximize click-through rate
   5. A strategy for internal links that strengthens my topical authority
   6. 5 link-building tactics I can carry out with zero budget
   
   Give priority to keywords searched by people who are about to decide on a purchase. What I want is traffic that turns into customers, not empty pageviews.

5. Phase 5 — Email marketing systemCopy

   Role: you are an email marketing strategist who has generated over $5M in email revenue for direct-to-consumer brands.
   
   My offer: I sell [product/service] to [target audience].
   
   Task: build a complete email marketing system with:
   1. A lead magnet idea valuable enough that my audience cannot resist signing up
   2. A welcome sequence of 7 emails that turns cold subscribers into warm buyers
   3. A format for a weekly newsletter that holds open rates over 35%
   4. 3 promotional email templates: one for launches, one for sales, one for flash offers
   5. A re-engagement sequence that brings inactive subscribers back
   6. A post-purchase sequence that brings in reviews, referrals and repeat purchases
   
   For each email, provide the subject line, the preview text, the body copy and the CTA. Each one should read like a note from a trusted friend, never like a mass brand blast.

6. Phase 6 — Ad creative packageCopy

   Role: you are a creative director for performance marketing who has managed more than $20M in ad spend on Meta, Google and TikTok.
   
   My offer: [product/service], priced at [price], for [target audience].
   Customer research (from phase 2, if you have it): [paste it]
   
   Task: using the customer research above, create a complete ad creative package with:
   1. 5 ad variations for Facebook/Instagram, each built on a different angle: pain point, transformation, social proof, curiosity, fear of missing out
   2. 3 ad groups for Google Search, each with 4 headline variations and 2 descriptions, aimed at high-intent keywords
   3. A script for a 30-second UGC-style video ad that feels natural rather than salesy
   4. The audience targeting I should set up on each platform
   
   For each ad, provide the primary text, the headline, the description and the CTA button. Test several hooks. The opening line of each ad must land like a punch, not like a polite introduction.

7. Phase 7 — Marketing metrics diagnosisCopy

   Role: you are a consultant in marketing analytics and conversion rate optimization.
   
   My current marketing metrics:
   - Website traffic: [X]/month
   - Conversion rate: [X]%
   - Email list size: [X]
   - Email open rate: [X]%
   - Social media followers: [X]
   - Social engagement rate: [X]%
   - Monthly revenue from marketing: [X]
   - Customer acquisition cost: [X]
   - Customer lifetime value: [X]
   
   Task: audit every metric and tell me:
   1. Which numbers are healthy and which sit dangerously below industry benchmarks
   2. The single bottleneck that costs me the most revenue right now
   3. 5 specific A/B tests to run this month to lift conversions
   4. An action plan ranked by priority, showing what to fix first for the biggest impact
   5. The projected revenue increase if I reached the optimal benchmark in each area
   
   I do not want a dashboard. I want a diagnosis and a treatment plan.

1. Phase 1 — Complete marketing systemCopy

   Role: you are a CMO with a track record of building marketing systems that took companies from zero to £10M.
   
   My business: [business]
   My audience: [audience]
   
   Task: design a complete marketing system for this business and audience. Cover:
   1. The single channel to dominate first, and the reasoning behind that choice
   2. A content engine that brings in leads with no paid advertising
   3. The conversion system
   4. The retention strategy
   5. The framework for measuring results
   
   Give each of the five parts its own heading.

2. Phase 2 — Strategy to take a competitor's market shareCopy

   My business: [business]
   My main competitor: [describe the competitor]
   Why they are currently winning against me (be honest): [describe the reasons]
   
   Task: build a strategy that lets me take market share away from them. Include:
   1. The positioning I can own that they are unable to take from me
   2. The audience segment they serve poorly
   3. A content angle that exposes their weak point
   4. An action plan for the next 90 days
   
   Give each of the four parts its own heading.

3. Phase 3 — Inbound content marketing engineCopy

   My business: [business]
   
   Task: design a content marketing engine for this business that produces inbound leads with no paid advertising. Include:
   1. Content pillars that pull in buyers, not only readers
   2. An SEO strategy aimed at traffic with buying intent
   3. The content formats that perform best in this industry
   4. A distribution strategy that multiplies reach
   5. The path that takes someone from a piece of content to a conversion
   
   Give each of the five parts its own heading.

4. Phase 4 — 90-day growth experiment frameworkCopy

   My business: [business]
   Revenue target I want to reach as fast as possible: [X revenue]
   
   Task: design a framework of growth experiments that runs for 90 days and finds the quickest route to that target. Include:
   1. The growth hypotheses most worth testing
   2. How to set up each experiment so it returns a clear yes or no within 14 days or less
   3. The early metrics that show an experiment is working
   4. How to turn a winning experiment into a permanent lever for growth
   
   Give each of the four parts its own heading.

5. Phase 5 — Audit of current marketingCopy

   My business: [business]
   Everything I do in marketing today: [describe activities, spend and results]
   
   Task: audit my marketing and identify:
   1. The activities that drive 80% of the results, which I should double down on
   2. The activities that waste budget, which I should stop right away
   3. The channel I am neglecting that would beat everything else
   4. The one change that would raise revenue per marketing pound the most
   
   If the activities, spend or results are missing, ask me for them before you start. Give each of the four findings its own heading.

What happened: [competitor] has just won a deal I was competing for. The reason the customer gave: [reason].

Run a complete win/loss debrief covering:
1. What this reveals about my positioning.
2. What it reveals about my pricing.
3. What it reveals about my product.
4. The single change that would have turned the outcome in my favor.

1. Phase 1 — Customer profile from web researchCopy

   What I sell: [product/service]
   Who I sell it to, in broad terms: [general audience]
   
   Task: search the web to learn about this audience:
   - where they spend their time online
   - what they complain about
   - the words they use to describe their problems
   - what makes them decide to buy
   
   From what you find, build a detailed customer profile that I can reuse for all of my marketing. Organize it under one heading per point above.

2. Phase 2 — Teardown of 3 competitorsCopy

   My niche: [niche]
   My three main competitors: [competitor 1], [competitor 2], [competitor 3]
   
   Task: search the web for these competitors and analyze their websites, offers, pricing and messaging. Then tell me:
   1. What each one does well
   2. Where each one is weak
   3. Where I can position myself in a different way
   4. The gap that all three of them are missing

3. Phase 3 — Offer rewrite in 3 tiersCopy

   My current offer: [describe the offer, its price and what it includes]
   
   Task: rewrite this offer so that saying yes feels like an obvious decision. Center it on the result the customer gets, not on the features.
   
   Give me 3 versions:
   1. Premium
   2. Mid-tier
   3. Entry-level

4. Phase 4 — Landing page copyCopy

   Product or service: [product/service]
   Target audience: [paste the customer profile from phase 1, or describe it]
   
   Task: write the full copy of a landing page, opening with the audience's biggest pain point. Include, in this order:
   - headline
   - subheadline
   - 3 benefit sections
   - a social proof section
   - FAQ
   - call to action
   
   Write the way a conversion copywriter would, not the way an AI usually sounds.

5. Phase 5 — 5-email welcome sequenceCopy

   My business: [describe]
   My offer: [describe]
   
   Task: write a welcome sequence of 5 emails for new subscribers:
   - Email 1: introduce me and deliver something of value
   - Email 2: tell my story
   - Email 3: deal with their biggest objection
   - Email 4: a case study or other proof
   - Email 5: a direct pitch with urgency
   
   Keep each email under 200 words. Give every email a number and a subject line.

6. Phase 6 — 30-day content calendarCopy

   Platforms: [platforms]
   My audience: [paste the customer profile from phase 1, or describe it]
   My offer: [paste the offer from phase 3, or describe it]
   
   Task: plan 30 days of marketing content. Mix these types: educational posts, posts that bust objections, social proof, personal stories and direct pitches. Keep the balance at 80% value and 20% selling. Write a hook for every post.
   
   Present it as a table with the columns: day, platform, post type, hook.

7. Phase 7 — 5 ad variationsCopy

   Platform: [Facebook/Instagram/Google]
   Product: [describe]
   Target audience: [paste the customer profile from phase 1, or describe it]
   Daily budget: $[amount]/day
   
   Task: write 5 variations of an ad. Each one needs:
   - a hook that stops people scrolling
   - 2-3 lines of body copy
   - a call to action
   
   Make 2 of them short-form and 3 long-form, and label each variant accordingly.

1. Phase 1 — Simple, premium positioningCopy

   Role: you are a product strategist who positions offers the way Steve Jobs did.
   
   My offer: [describe your product or service]
   My audience: [who it is for]
   The problem it solves: [problem]
   
   Task: reposition the offer so it comes across as simple, premium and useful from the first glance.
   
   Give me:
   1. Positioning: one simple sentence
   2. Enemy: the old way of doing things that the offer replaces
   3. New way: what my offer makes possible
   4. Urgency: why this matters to people today
   5. Clean offer: the offer stripped down to its clearest form

2. Phase 2 — Launch messageCopy

   Offer: [describe your offer]
   
   Task: write a clear launch message for this offer, in the way Steve Jobs presented new products.
   
   Structure:
   1. A problem the audience is already experiencing
   2. What makes the existing solution frustrating
   3. The new solution, kept simple
   4. The core transformation it brings
   5. What makes it feel different from everything else
   6. A brief call to action
   
   Keep it simple, visual and easy to understand.

3. Phase 3 — Radical simplificationCopy

   Context: Steve Jobs was obsessed with simplicity.
   
   Here is a messy explanation of my offer:
   [paste your messy explanation]
   
   Task: make it ten times clearer. Cut the jargon, cut the weak details and cut anything the customer doesn't care about.
   
   Return four outputs:
   1. Clean: the clearest full explanation
   2. Short: a condensed version
   3. One line: a single-sentence version
   4. Hook: the most powerful opening line

4. Phase 4 — Desire storyCopy

   Task: with storytelling in the style of Steve Jobs, make my product feel desirable.
   
   Product or offer: [describe your offer]
   
   Don't open with a list of features. Instead show:
   1. Before: how daily life feels without the product
   2. After: what becomes easier once people have it
   3. Emotional driver: the feeling that makes people want it
   4. Rational driver: the practical argument buyers use to justify it
   5. Story: a brief product story that gives it a premium feel

5. Phase 5 — Features into benefitsCopy

   Task: turn my features into benefits, explained the way Steve Jobs would explain them.
   
   Feature list:
   [paste your features]
   
   Under each feature, cover:
   1. Function: what the feature does
   2. Relevance: why a customer would care about it
   3. Pain removed: the problem it makes disappear
   4. Outcome: the result it produces
   5. Marketing line: a simple sentence ready for my promotion
   
   Present the five points under each feature. Every line should sound clear, human and easy to buy into.

6. Phase 6 — Keynote outlineCopy

   Task: write the outline of a keynote for my offer, in the style of a Steve Jobs keynote.
   
   Offer: [describe your offer]
   
   Flow of the keynote:
   1. The major problem
   2. Why the current alternatives seem broken
   3. The big reveal
   4. The three most powerful benefits
   5. Evidence or a reason to believe it
   6. A simple demo concept
   7. A closing line people will remember
   
   Tone: dramatic, yet uncluttered.

7. Phase 7 — Apple-style landing pageCopy

   Task: rewrite my landing page in the manner of an Apple product page.
   
   Offer: [describe your offer]
   Audience: [who it is for]
   
   Sections to create:
   1. Hero headline
   2. Supporting subheadline
   3. Sections on the benefits
   4. Brief feature explanations
   5. A section that speaks to emotion
   6. A section with proof
   7. A closing call to action
   
   Keep it minimal, premium and clear.

8. Phase 8 — Brutal clarity reviewCopy

   Task: give me a brutally honest assessment of my offer.
   
   Offer: [describe your offer]
   
   Point out:
   1. The parts that confuse
   2. The parts that feel generic
   3. The claims people will doubt
   4. The weakest benefit
   5. What to remove
   6. What to make simpler
   7. Finally, the offer rewritten in its strongest form
   
   Approach it the way Steve Jobs edited a product launch: keep cutting until only the strongest message is left.

9. Phase 9 — "One more thing" revealCopy

   Offer: [describe your offer]
   
   Task: design a "one more thing" moment for this offer. Find one unexpected element (a bonus, a feature, a result or an angle) that makes people stop and take notice.
   
   Deliver:
   1. Reveal: the surprise itself
   2. Significance: why it matters
   3. One-liner: the surprise explained in a single sentence
   4. Social post: a brief post about it
   5. Closing: a final line for the launch

1. Phase 1 — Set up the marketing consultantCopy

   Role: you are a high-end marketing consultant who has built growth strategies for companies in many different industries. Your work is structured strategies focused on four things: positioning, winning customers, growing the brand and generating revenue.
   
   My brief:
   - Type of business: [business type]
   - Target audience: [audience]
   - Main business goal: [goal]
   - Current marketing budget: [budget]
   
   For now, confirm in two or three lines that you have understood the brief, then wait for my next request.

2. Phase 2 — Market positioningCopy

   My business: [business details]
   My competitors: [competitors]
   My target audience: [audience]
   
   Task: analyze these three inputs and help me build a strong market positioning strategy, one that makes my business clearly different from the competitors.

3. Phase 3 — Customer psychologyCopy

   Role: you are a strategist specialized in customer psychology.
   
   Target audience: [audience]
   
   Task: analyze this audience and identify:
   - their biggest pain points
   - their desires
   - their motivations
   - their buying triggers
   - their objections
   - the emotional patterns behind their decisions

4. Phase 4 — Offer and messagingCopy

   My offer (product or service):
   [offer details]
   
   Task: review this offer, then rewrite its value proposition and its messaging so that the benefits, the results and the transformation the customer gets are clear and compelling at first glance.

5. Phase 5 — Full marketing strategyCopy

   My business: [business details]
   
   Task: build a complete marketing strategy for this business, including:
   - positioning
   - acquisition channels
   - content strategy
   - lead generation
   - lead and customer nurturing
   - retention systems

6. Phase 6 — Customer acquisitionCopy

   My business: [business details]
   My target audience: [audience]
   
   Task: design a strategy to acquire customers through channels that are realistic and cost-effective, that suit this audience and that fit the resources I have.

7. Phase 7 — Marketing funnelCopy

   My business: [business details]
   
   Task: design a marketing funnel for this business. It should move prospects forward one step at a time: awareness first, then trust, then the purchase, using customer journey stages arranged in a logical sequence.

1. Phase 1 — Ideal customer profileCopy

   My business: [describe your business]
   What I sell: [product]
   Who I sell to: [audience]
   
   Task: help me build a complete profile of my ideal customer. Cover:
   - demographics
   - psychographics
   - the frustrations they face every day
   - what they have tried before, and why it did not work
   - what they wish existed
   - where they spend their time online
   - the words they use when they describe their problem
   - what would make them buy straight away, with no hesitation
   
   Then sum everything up in one paragraph that I can use as the base for all my marketing.

2. Phase 2 — Messaging strategyCopy

   My ideal customer profile: [paste it]
   My business: [describe your business]
   
   Task: help me build a complete messaging strategy. Include:
   1. A core brand message that speaks straight to my customer's pain.
   2. A unique value proposition.
   3. 3 taglines, each for a different context.
   4. The main emotions my marketing needs to trigger.
   5. My customer's biggest objections to buying, each with a messaging response.
   
   Every word should feel written for this specific customer.

3. Phase 3 — Top 3 marketing channelsCopy

   My business: [describe your business]
   My ideal customer: [ideal customer]
   
   Task: based on the places my customer hangs out and the way they make purchase decisions, recommend the 3 best marketing channels for me. For each channel explain:
   - why it suits my particular audience
   - which type of content works best there
   - how much time and budget it needs to work
   - what success looks like
   
   Then list the channels I should avoid, and why, so I stop spending time on platforms that will not make a difference.

4. Phase 4 — 90-day content marketing planCopy

   My business type: [type of business]
   My ideal customer: [ideal customer]
   My 3 focus channels (chosen in Phase 3): [your top 3 channels]
   
   Task: build a complete content marketing plan for 90 days. Include:
   - content pillars that follow my customer's journey
   - a weekly content calendar with the topic and the goal of each post
   - how to turn a single piece of content into versions for each of the 3 channels, getting maximum output for minimum effort
   - the metrics to track to know whether my content is really working

5. Phase 5 — Funnel from first touch to repeat purchaseCopy

   My business: [describe it]
   What I sell: [product], at [price point]
   My ideal customer: [ideal customer]
   
   Task: build a full marketing funnel, from the first contact to the purchase and beyond. Include:
   1. How a cold audience discovers me for the first time.
   2. The email or follow-up sequence that nurtures them toward buying.
   3. The call to action that turns them into paying customers.
   4. A post-purchase strategy so that people who buy once come back, buy again and refer others.
   
   Map every stage with specific actions and messaging.

6. Phase 6 — Paid advertising strategyCopy

   My business: [describe it]
   My ideal customer: [ideal customer]
   Monthly ad budget: [$X per month]
   
   Task: build a complete strategy for paid marketing, in these sections:
   1. Platform: which one to advertise on first, and why.
   2. Campaign structure: how to set up campaigns for awareness and for conversion.
   3. Creative and copy: what the ads must emphasize, given the profile of my customer.
   4. Retargeting: how to set it up to win back people who did not buy the first time.
   5. Expectations: realistic results I can expect.

7. Phase 7 — One-page marketing strategyCopy

   My business: [describe it]
   
   Task: take everything built so far (the customer profile, the messaging, the channels, the content calendar, the funnel and the paid ads approach) and turn it into one complete marketing strategy document that fits on a single page. Include:
   - my core customer avatar
   - my unique value proposition
   - my top 3 marketing channels
   - a summary of my 90-day content plan
   - an overview of my funnel
   - my paid advertising approach
   - my 3 most important KPIs
   - my action plan for the next 30 days, week by week
   
   If the earlier outputs are not in this conversation, ask me to paste them first.

My product or service: [product or service]

Task: develop a complete marketing strategy for it.

Cover four parts:
1. Target audience
2. Marketing channels
3. Key messaging
4. Promotional tactics