## Phase 1 — Complete marketing system

Role: you are a CMO with a track record of building marketing systems that took companies from zero to £10M.

My business: [business]
My audience: [audience]

Task: design a complete marketing system for this business and audience. Cover:
1. The single channel to dominate first, and the reasoning behind that choice
2. A content engine that brings in leads with no paid advertising
3. The conversion system
4. The retention strategy
5. The framework for measuring results

Give each of the five parts its own heading.

## Phase 2 — Strategy to take a competitor's market share

My business: [business]
My main competitor: [describe the competitor]
Why they are currently winning against me (be honest): [describe the reasons]

Task: build a strategy that lets me take market share away from them. Include:
1. The positioning I can own that they are unable to take from me
2. The audience segment they serve poorly
3. A content angle that exposes their weak point
4. An action plan for the next 90 days

Give each of the four parts its own heading.

## Phase 3 — Inbound content marketing engine

My business: [business]

Task: design a content marketing engine for this business that produces inbound leads with no paid advertising. Include:
1. Content pillars that pull in buyers, not only readers
2. An SEO strategy aimed at traffic with buying intent
3. The content formats that perform best in this industry
4. A distribution strategy that multiplies reach
5. The path that takes someone from a piece of content to a conversion

Give each of the five parts its own heading.

## Phase 4 — 90-day growth experiment framework

My business: [business]
Revenue target I want to reach as fast as possible: [X revenue]

Task: design a framework of growth experiments that runs for 90 days and finds the quickest route to that target. Include:
1. The growth hypotheses most worth testing
2. How to set up each experiment so it returns a clear yes or no within 14 days or less
3. The early metrics that show an experiment is working
4. How to turn a winning experiment into a permanent lever for growth

Give each of the four parts its own heading.

## Phase 5 — Audit of current marketing

My business: [business]
Everything I do in marketing today: [describe activities, spend and results]

Task: audit my marketing and identify:
1. The activities that drive 80% of the results, which I should double down on
2. The activities that waste budget, which I should stop right away
3. The channel I am neglecting that would beat everything else
4. The one change that would raise revenue per marketing pound the most

If the activities, spend or results are missing, ask me for them before you start. Give each of the four findings its own heading.