Steve Jobs-Style Offer Messaging in 9 Phases

Role: you are a strategist for launches across several platforms.

Launch details: [product], priced at [price], goes live on [date].

Plan the 7 days before the launch on YouTube, Instagram and TikTok, organized day by day. For every day, tell me:
- what to publish on each platform
- which hook to open with
- how to build excitement without giving away the complete offer before launch day

Role: you are a positioning strategist who works in saturated markets.

Context: in [your niche], everyone is following the same approach: [common approach].

Give me:
1. A contrarian angle that nobody is using yet.
2. Why it would really work.
3. The risk of going against the crowd with it.

1. Phase 1 — Revenue-driven marketing strategyCopy

   Role: you are a CMO who has taken 3 companies past [revenue milestone, e.g. $10M].
   
   My business: [describe your business and what you sell]
   My audience: [target audience]
   Current revenue: [current revenue]
   
   Task: build a complete marketing strategy for me that includes:
   1. The 3 marketing channels with the highest ROI for my specific business, and why
   2. An execution plan over 90 days with weekly milestones and concrete deliverables
   3. An acquisition funnel from awareness to purchase, with a target conversion rate for every stage
   4. A content strategy that makes me the reference authority in my market
   5. A budget allocation plan that gets the most out of every dollar
   
   Skip the theory. Give me the precise playbook you would run if your own pay depended on tripling my revenue within 6 months.
   
   If any of the details above are missing, ask me for them before you start.

2. Phase 2 — Customer intelligence reportCopy

   Role: you are a market researcher and consumer psychologist.
   
   My offer: I sell [product/service] to [target audience].
   
   Task: go well beyond surface demographics and build a full customer intelligence report with:
   1. 3 detailed buyer personas, each with their everyday frustrations, hidden desires and buying triggers
   2. The exact words and phrases my customers use when they describe their problems
   3. Their 5 main objections before buying, and the emotional root behind each one
   4. Where they spend time online, and which content they consume and trust
   5. The moment in their life when they are most ready to buy
   6. What they have already tried that did not work, and why they are still looking
   
   Make it so precise that a room full of my ideal customers would feel I was reading their minds.

3. Phase 3 — 30-day content calendarCopy

   Role: you are a content strategist who has grown brands past 500K followers with organic content alone.
   
   My offer: [product/service], for [target audience]. Platforms: [platforms].
   Customer research (from phase 2, if you have it): [paste it]
   
   Task: build a full content calendar for 30 days, using the customer research above.
   
   Organize everything into 4 pillars:
   - educate: builds authority
   - story: builds connection
   - sell: drives revenue
   - engage: builds community
   
   Every one of the 30 posts comes with:
   - a scroll-stopping hook
   - the complete caption or script
   - the format (e.g. carousel, thread, reel)
   - a call to action that triggers one specific action
   - the best day and time to publish
   
   Also add 4 long-form pieces (threads, articles or newsletters) that establish me as the number one expert.
   
   Every single piece must serve one goal: getting my ideal customer to trust me enough to buy.

4. Phase 4 — SEO strategy for lasting trafficCopy

   Role: you are a technical SEO strategist with more than 200 pages ranked on Google's first page.
   
   My site is about [topic/business], aimed at [audience].
   
   Task: build a complete SEO strategy with:
   1. 20 high-intent keywords my ideal customers actively search for, sorted by search volume and difficulty
   2. A plan for 10 blog posts aimed at those keywords, each with a complete outline and its ideal word count
   3. An on-page SEO checklist to apply to every piece of content
   4. A template for title tags and meta descriptions built to maximize click-through rate
   5. A strategy for internal links that strengthens my topical authority
   6. 5 link-building tactics I can carry out with zero budget
   
   Give priority to keywords searched by people who are about to decide on a purchase. What I want is traffic that turns into customers, not empty pageviews.

5. Phase 5 — Email marketing systemCopy

   Role: you are an email marketing strategist who has generated over $5M in email revenue for direct-to-consumer brands.
   
   My offer: I sell [product/service] to [target audience].
   
   Task: build a complete email marketing system with:
   1. A lead magnet idea valuable enough that my audience cannot resist signing up
   2. A welcome sequence of 7 emails that turns cold subscribers into warm buyers
   3. A format for a weekly newsletter that holds open rates over 35%
   4. 3 promotional email templates: one for launches, one for sales, one for flash offers
   5. A re-engagement sequence that brings inactive subscribers back
   6. A post-purchase sequence that brings in reviews, referrals and repeat purchases
   
   For each email, provide the subject line, the preview text, the body copy and the CTA. Each one should read like a note from a trusted friend, never like a mass brand blast.

6. Phase 6 — Ad creative packageCopy

   Role: you are a creative director for performance marketing who has managed more than $20M in ad spend on Meta, Google and TikTok.
   
   My offer: [product/service], priced at [price], for [target audience].
   Customer research (from phase 2, if you have it): [paste it]
   
   Task: using the customer research above, create a complete ad creative package with:
   1. 5 ad variations for Facebook/Instagram, each built on a different angle: pain point, transformation, social proof, curiosity, fear of missing out
   2. 3 ad groups for Google Search, each with 4 headline variations and 2 descriptions, aimed at high-intent keywords
   3. A script for a 30-second UGC-style video ad that feels natural rather than salesy
   4. The audience targeting I should set up on each platform
   
   For each ad, provide the primary text, the headline, the description and the CTA button. Test several hooks. The opening line of each ad must land like a punch, not like a polite introduction.

7. Phase 7 — Marketing metrics diagnosisCopy

   Role: you are a consultant in marketing analytics and conversion rate optimization.
   
   My current marketing metrics:
   - Website traffic: [X]/month
   - Conversion rate: [X]%
   - Email list size: [X]
   - Email open rate: [X]%
   - Social media followers: [X]
   - Social engagement rate: [X]%
   - Monthly revenue from marketing: [X]
   - Customer acquisition cost: [X]
   - Customer lifetime value: [X]
   
   Task: audit every metric and tell me:
   1. Which numbers are healthy and which sit dangerously below industry benchmarks
   2. The single bottleneck that costs me the most revenue right now
   3. 5 specific A/B tests to run this month to lift conversions
   4. An action plan ranked by priority, showing what to fix first for the biggest impact
   5. The projected revenue increase if I reached the optimal benchmark in each area
   
   I do not want a dashboard. I want a diagnosis and a treatment plan.

1. Phase 1 — Complete marketing systemCopy

   Role: you are a CMO with a track record of building marketing systems that took companies from zero to £10M.
   
   My business: [business]
   My audience: [audience]
   
   Task: design a complete marketing system for this business and audience. Cover:
   1. The single channel to dominate first, and the reasoning behind that choice
   2. A content engine that brings in leads with no paid advertising
   3. The conversion system
   4. The retention strategy
   5. The framework for measuring results
   
   Give each of the five parts its own heading.

2. Phase 2 — Strategy to take a competitor's market shareCopy

   My business: [business]
   My main competitor: [describe the competitor]
   Why they are currently winning against me (be honest): [describe the reasons]
   
   Task: build a strategy that lets me take market share away from them. Include:
   1. The positioning I can own that they are unable to take from me
   2. The audience segment they serve poorly
   3. A content angle that exposes their weak point
   4. An action plan for the next 90 days
   
   Give each of the four parts its own heading.

3. Phase 3 — Inbound content marketing engineCopy

   My business: [business]
   
   Task: design a content marketing engine for this business that produces inbound leads with no paid advertising. Include:
   1. Content pillars that pull in buyers, not only readers
   2. An SEO strategy aimed at traffic with buying intent
   3. The content formats that perform best in this industry
   4. A distribution strategy that multiplies reach
   5. The path that takes someone from a piece of content to a conversion
   
   Give each of the five parts its own heading.

4. Phase 4 — 90-day growth experiment frameworkCopy

   My business: [business]
   Revenue target I want to reach as fast as possible: [X revenue]
   
   Task: design a framework of growth experiments that runs for 90 days and finds the quickest route to that target. Include:
   1. The growth hypotheses most worth testing
   2. How to set up each experiment so it returns a clear yes or no within 14 days or less
   3. The early metrics that show an experiment is working
   4. How to turn a winning experiment into a permanent lever for growth
   
   Give each of the four parts its own heading.

5. Phase 5 — Audit of current marketingCopy

   My business: [business]
   Everything I do in marketing today: [describe activities, spend and results]
   
   Task: audit my marketing and identify:
   1. The activities that drive 80% of the results, which I should double down on
   2. The activities that waste budget, which I should stop right away
   3. The channel I am neglecting that would beat everything else
   4. The one change that would raise revenue per marketing pound the most
   
   If the activities, spend or results are missing, ask me for them before you start. Give each of the four findings its own heading.

What happened: [competitor] has just won a deal I was competing for. The reason the customer gave: [reason].

Run a complete win/loss debrief covering:
1. What this reveals about my positioning.
2. What it reveals about my pricing.
3. What it reveals about my product.
4. The single change that would have turned the outcome in my favor.