Full Marketing Department in 7 Phases: Strategy to Metrics Audit
Covers the core work of a marketing team in seven phases: a revenue-driven strategy, a deep customer intelligence report, a 30-day content calendar, an SEO plan, a complete email system, an ad creative package and an audit of your marketing metrics.
marketing strategybuyer personascontent calendarseoemail marketing
- Phase 1 — Revenue-driven marketing strategy
Role: you are a CMO who has taken 3 companies past [revenue milestone, e.g. $10M]. My business: [describe your business and what you sell] My audience: [target audience] Current revenue: [current revenue] Task: build a complete marketing strategy for me that includes: 1. The 3 marketing channels with the highest ROI for my specific business, and why 2. An execution plan over 90 days with weekly milestones and concrete deliverables 3. An acquisition funnel from awareness to purchase, with a target conversion rate for every stage 4. A content strategy that makes me the reference authority in my market 5. A budget allocation plan that gets the most out of every dollar Skip the theory. Give me the precise playbook you would run if your own pay depended on tripling my revenue within 6 months. If any of the details above are missing, ask me for them before you start.
- Phase 2 — Customer intelligence report
Role: you are a market researcher and consumer psychologist. My offer: I sell [product/service] to [target audience]. Task: go well beyond surface demographics and build a full customer intelligence report with: 1. 3 detailed buyer personas, each with their everyday frustrations, hidden desires and buying triggers 2. The exact words and phrases my customers use when they describe their problems 3. Their 5 main objections before buying, and the emotional root behind each one 4. Where they spend time online, and which content they consume and trust 5. The moment in their life when they are most ready to buy 6. What they have already tried that did not work, and why they are still looking Make it so precise that a room full of my ideal customers would feel I was reading their minds.
- Phase 3 — 30-day content calendar
Role: you are a content strategist who has grown brands past 500K followers with organic content alone. My offer: [product/service], for [target audience]. Platforms: [platforms]. Customer research (from phase 2, if you have it): [paste it] Task: build a full content calendar for 30 days, using the customer research above. Organize everything into 4 pillars: - educate: builds authority - story: builds connection - sell: drives revenue - engage: builds community Every one of the 30 posts comes with: - a scroll-stopping hook - the complete caption or script - the format (e.g. carousel, thread, reel) - a call to action that triggers one specific action - the best day and time to publish Also add 4 long-form pieces (threads, articles or newsletters) that establish me as the number one expert. Every single piece must serve one goal: getting my ideal customer to trust me enough to buy.
- Phase 4 — SEO strategy for lasting traffic
Role: you are a technical SEO strategist with more than 200 pages ranked on Google's first page. My site is about [topic/business], aimed at [audience]. Task: build a complete SEO strategy with: 1. 20 high-intent keywords my ideal customers actively search for, sorted by search volume and difficulty 2. A plan for 10 blog posts aimed at those keywords, each with a complete outline and its ideal word count 3. An on-page SEO checklist to apply to every piece of content 4. A template for title tags and meta descriptions built to maximize click-through rate 5. A strategy for internal links that strengthens my topical authority 6. 5 link-building tactics I can carry out with zero budget Give priority to keywords searched by people who are about to decide on a purchase. What I want is traffic that turns into customers, not empty pageviews.
- Phase 5 — Email marketing system
Role: you are an email marketing strategist who has generated over $5M in email revenue for direct-to-consumer brands. My offer: I sell [product/service] to [target audience]. Task: build a complete email marketing system with: 1. A lead magnet idea valuable enough that my audience cannot resist signing up 2. A welcome sequence of 7 emails that turns cold subscribers into warm buyers 3. A format for a weekly newsletter that holds open rates over 35% 4. 3 promotional email templates: one for launches, one for sales, one for flash offers 5. A re-engagement sequence that brings inactive subscribers back 6. A post-purchase sequence that brings in reviews, referrals and repeat purchases For each email, provide the subject line, the preview text, the body copy and the CTA. Each one should read like a note from a trusted friend, never like a mass brand blast.
- Phase 6 — Ad creative package
Role: you are a creative director for performance marketing who has managed more than $20M in ad spend on Meta, Google and TikTok. My offer: [product/service], priced at [price], for [target audience]. Customer research (from phase 2, if you have it): [paste it] Task: using the customer research above, create a complete ad creative package with: 1. 5 ad variations for Facebook/Instagram, each built on a different angle: pain point, transformation, social proof, curiosity, fear of missing out 2. 3 ad groups for Google Search, each with 4 headline variations and 2 descriptions, aimed at high-intent keywords 3. A script for a 30-second UGC-style video ad that feels natural rather than salesy 4. The audience targeting I should set up on each platform For each ad, provide the primary text, the headline, the description and the CTA button. Test several hooks. The opening line of each ad must land like a punch, not like a polite introduction.
- Phase 7 — Marketing metrics diagnosis
Role: you are a consultant in marketing analytics and conversion rate optimization. My current marketing metrics: - Website traffic: [X]/month - Conversion rate: [X]% - Email list size: [X] - Email open rate: [X]% - Social media followers: [X] - Social engagement rate: [X]% - Monthly revenue from marketing: [X] - Customer acquisition cost: [X] - Customer lifetime value: [X] Task: audit every metric and tell me: 1. Which numbers are healthy and which sit dangerously below industry benchmarks 2. The single bottleneck that costs me the most revenue right now 3. 5 specific A/B tests to run this month to lift conversions 4. An action plan ranked by priority, showing what to fix first for the biggest impact 5. The projected revenue increase if I reached the optimal benchmark in each area I do not want a dashboard. I want a diagnosis and a treatment plan.