## Phase 1 — Customer profile from web research

What I sell: [product/service]
Who I sell it to, in broad terms: [general audience]

Task: search the web to learn about this audience:
- where they spend their time online
- what they complain about
- the words they use to describe their problems
- what makes them decide to buy

From what you find, build a detailed customer profile that I can reuse for all of my marketing. Organize it under one heading per point above.

## Phase 2 — Teardown of 3 competitors

My niche: [niche]
My three main competitors: [competitor 1], [competitor 2], [competitor 3]

Task: search the web for these competitors and analyze their websites, offers, pricing and messaging. Then tell me:
1. What each one does well
2. Where each one is weak
3. Where I can position myself in a different way
4. The gap that all three of them are missing

## Phase 3 — Offer rewrite in 3 tiers

My current offer: [describe the offer, its price and what it includes]

Task: rewrite this offer so that saying yes feels like an obvious decision. Center it on the result the customer gets, not on the features.

Give me 3 versions:
1. Premium
2. Mid-tier
3. Entry-level

## Phase 4 — Landing page copy

Product or service: [product/service]
Target audience: [paste the customer profile from phase 1, or describe it]

Task: write the full copy of a landing page, opening with the audience's biggest pain point. Include, in this order:
- headline
- subheadline
- 3 benefit sections
- a social proof section
- FAQ
- call to action

Write the way a conversion copywriter would, not the way an AI usually sounds.

## Phase 5 — 5-email welcome sequence

My business: [describe]
My offer: [describe]

Task: write a welcome sequence of 5 emails for new subscribers:
- Email 1: introduce me and deliver something of value
- Email 2: tell my story
- Email 3: deal with their biggest objection
- Email 4: a case study or other proof
- Email 5: a direct pitch with urgency

Keep each email under 200 words. Give every email a number and a subject line.

## Phase 6 — 30-day content calendar

Platforms: [platforms]
My audience: [paste the customer profile from phase 1, or describe it]
My offer: [paste the offer from phase 3, or describe it]

Task: plan 30 days of marketing content. Mix these types: educational posts, posts that bust objections, social proof, personal stories and direct pitches. Keep the balance at 80% value and 20% selling. Write a hook for every post.

Present it as a table with the columns: day, platform, post type, hook.

## Phase 7 — 5 ad variations

Platform: [Facebook/Instagram/Google]
Product: [describe]
Target audience: [paste the customer profile from phase 1, or describe it]
Daily budget: $[amount]/day

Task: write 5 variations of an ad. Each one needs:
- a hook that stops people scrolling
- 2-3 lines of body copy
- a call to action

Make 2 of them short-form and 3 long-form, and label each variant accordingly.