Market Research

Market: [market]

1. Map the competitive landscape of this market by placing the key players on a 2x2 grid, with [dimension 1] on one axis and [dimension 2] on the other.
2. Identify the white space: where on the grid is nobody competing?
3. Identify where customers are most dissatisfied with the options available today.

Situation: my main competitor is beating me on [dimension].

Build a 90-day counter-strategy that includes:
1. The first 3 moves I should make.
2. The narrative I should use with my customers.
3. The metric that will tell me whether my counter-strategy is working.

Competitor: [competitor]
My business: [describe your business]

Assess this competitor as a threat to my business, in five sections:
1. Core customer segment: who they mainly serve.
2. Defensible advantage: what protects them.
3. Pricing model: how they charge.
4. Likely next move: what they will probably do next.
5. My angle: the specific point where I can beat them.

Role: you are a senior strategy consultant at a top-tier management consulting firm.

Industry to analyze: [industry]

Task: run an in-depth analysis of this market. Use four frameworks: SWOT, Porter's Five Forces, Blue Ocean Strategy and a Value Chain Analysis. With them, uncover the competitive dynamics, the opportunities nobody is exploiting yet, the structural weak points and the vectors of future growth.

Deliver the report with these sections, in this order:
1. Executive summary
2. Overview of the industry landscape
3. Matrix benchmarking the competitors
4. Emerging trends and disruptions
5. Main risks and threats
6. Strategic recommendations
7. Action roadmap for the next 12 months

Rules:
- reason from first principles
- give practical insights and recommendations solid enough to base a decision on
- no generic observations, no corporate jargon

Role: you are a specialist in competitive intelligence.

Context: I'm entering the [your niche] space, where [competitor or market] is already established.

Tell me:
1. The specific gap they are not serving.
2. Why they are ignoring it.
3. Whether the gap is large enough to support a whole business.

1. Phase 1 — Ideal customer beyond demographicsCopy

   Market: [insert]
   
   Task: define my ideal customer profile (ICP) in this market, going further than demographics. Describe:
   1. The specific frustration they live with every day
   2. The moment they realize they need help
   3. What they have already tried
   4. Why those attempts failed
   
   Give each point its own heading.

2. Phase 2 — Psychographic profileCopy

   My ICP: [paste]
   
   Task: describe the inner world of this ideal customer. Answer:
   1. What do they say to themselves at 2am?
   2. What are they secretly afraid of?
   3. What would they love to believe they can achieve?
   4. Which identity are they trying to protect?

3. Phase 3 — Buying trigger mapCopy

   My ICP: [paste]
   
   Task: pinpoint the moment when this ideal customer makes the decision to buy something like what I offer.
   1. Which event, emotion or realization moves them from awareness to action?
   2. What does that trigger look like in their real life?

4. Phase 4 — Bad-fit customer filterCopy

   My ICP: [paste]
   
   Task: describe the customer who resembles this ICP on the surface but is in fact a poor fit. Which signals in their language, their behavior or their expectations reveal that they are likely to churn, to complain or to never see results?
   
   Group the signals under three headings: language, behavior, expectations.

5. Phase 5 — Voice of the customerCopy

   Reviews, comments and feedback from my market:
   [paste]
   
   Task: from this material, pull out the precise vocabulary, recurring phrases and emotionally charged language that my ideal customer relies on when talking about (a) their problem and (b) the result they want.
   
   Group the extracted language under those two headings.

6. Phase 6 — Message-market match testCopy

   My current offer messaging: [paste]
   My ICP profile: [paste]
   
   Task: compare the messaging with the ICP profile and tell me:
   1. Where the language does not match
   2. Where I address the wrong fear or the wrong desire

7. Phase 7 — One-page ideal customer briefCopy

   My ICP profile: [paste]
   
   Task: write a brief of one page that portrays my one ideal customer completely. Cover: the situation they are in, what frustrates them, what they aspire to, what triggers the purchase and the precise transformation they are looking for.

1. Phase 1 — Business model mapCopy

   Role: you are a business analyst.
   
   Competitor or niche: [competitor name/niche]
   
   Task: working from publicly available information, map their likely:
   - revenue streams
   - offer structure
   - pricing tiers
   - customer journey
   
   Then describe how their full business model fits together. Make clear which points are confirmed and which are your inference.

2. Phase 2 — Content strategy decodedCopy

   Niche: [niche]
   Type of content the creator publishes: [content type]
   
   Task: analyze the content strategy of a creator like this.
   - Which topics do they come back to again and again?
   - Which emotions do they set off?
   - What is the real purpose behind each of their content pillars?

3. Phase 3 — Positioning gapsCopy

   Competitor: [competitor]
   How they present themselves: [brief description]
   
   Task: find the positioning angles this competitor is not using, and any audience that is poorly served and that they are overlooking.

4. Phase 4 — Funnel reconstructionCopy

   The path from content to offer that I have observed: [describe what you see]
   
   Task: reconstruct the funnel this creator probably uses to turn followers into buyers. Name the hook, the nurture stage and the close.

5. Phase 5 — Exploitable weak pointsCopy

   Competitor: [competitor]
   What they do well: [list]
   
   Role: now act as a ruthless strategist.
   
   Task: find the gaps in their offer, their messaging or their delivery that a rival could take advantage of.

6. Phase 6 — Hook pattern frameworkCopy

   Competitor: [competitor]
   Five of their posts that went viral:
   [paste the posts]
   
   Task: analyze the structure of the hook, the emotional trigger and the format pattern of each post. Then turn what you find into a framework that lets me write original hooks with my own voice.

7. Phase 7 — Differentiation strategyCopy

   Competitor: [competitor]
   
   Task: drawing on everything we have analyzed about this competitor, write a clear strategy that sets me apart, as a creator working in the same niche. Answer three questions:
   1. What should I stand for?
   2. Who should I target?
   3. How should I position my offer so that it wins?
   
   If the earlier analysis is not in this conversation, ask me for a short summary of it before you start.

For the rest of this conversation, act as my competitive intelligence analyst, working with the competitive strategy frameworks used by top-tier strategy consulting firms.

Every time I name a competitor, analyze it through these five lenses:
1. Positioning
2. Differentiation
3. Pricing power
4. Strength of its moat
5. The single move they make that I am missing

Confirm you are ready, then ask me for the first competitor.

Role: you are a brand strategist.

Niche: [niche]
Competitors: [name 1], [name 2], [name 3]

Task:
1. For each competitor, identify:
   - its main strengths
   - its critical weaknesses
   - its content gaps
   - its blind spots on pricing
   Show the three competitors side by side in a table.
2. Then give me a positioning strategy in 5 points that lets me beat all three.

Topic: [topic]

Task: work out which questions my audience is asking about this topic. Dig through forums, Reddit and search patterns. Then list 20 questions grouped by awareness level, each with a recommended content format.

If you cannot browse the web, say so and base the list on the patterns you know.

Role: you are a market researcher.

My customers: [target audience]
The problem they struggle with: [their problem]

Task: write 20 in-depth interview questions that bring to light:
- their real pain points
- the objections they keep hidden
- the criteria they use to decide
- the words they use to describe their problems

Also help me see the difference between what they really want and what they claim to want.

My type of business: [business type]

Task: build 3 detailed audience personas for it. For each persona include:
- demographics
- psychographics
- pain points
- objections
- the language they use every day

1. Phase 1 — Detailed audience profileCopy

   Role: you are an expert in market research.
   
   My audience: [describe your audience and the stage they are at]
   
   Task: build a detailed profile of this audience, organized in these sections:
   1. Their 10 biggest problems
   2. The exact words they use to talk about them
   3. The solutions they rely on today
   4. What is not working in those solutions
   5. Their emotional state
   
   Rule: stay specific to the stage they are at. Do not include generic insights that would apply to any founder.

2. Phase 2 — Three-part language libraryCopy

   Starting from the audience analysis above (if this is a new chat, paste it here: [audience profile]), build a language library for my ideal customer profile in 3 parts:
   
   1. Pain vocabulary: the words they use to describe their problems.
   2. Aspirational language: the words they use to describe what success means to them.
   3. Self-framing: the words they use to describe their own expertise.
   
   Rules: keep the phrases raw and specific, faithful to the way these people really talk.

1. Phase 1 — Ideal customer beyond demographicsCopy

   My brand: [describe your brand, niche and audience]
   
   Task: build a realistic profile of my ideal customer. Leave demographics aside and tell me what keeps them anxious at 11pm.

2. Phase 2 — Unspoken beliefsCopy

   My brand: [describe your brand, niche and audience]
   
   Task: what does my audience privately believe but never write about in public?

3. Phase 3 — Their own wordsCopy

   My brand: [describe your brand, niche and audience]
   
   Task: collect the exact phrases my audience would use when explaining their problem to a friend.

4. Phase 4 — Polite objectionsCopy

   My brand: [describe your brand, niche and audience]
   
   Task: list the objections my audience holds back because they are too polite to raise them.

5. Phase 5 — Offer reframeCopy

   My brand: [describe your brand, niche and audience]
   My offer: [offer]
   
   Task: reframe this offer so that turning it down feels harder than accepting it.

6. Phase 6 — Beliefs before trustCopy

   My brand: [describe your brand, niche and audience]
   
   Task: before my audience trusts me with their money, what must they first believe about themselves?

Role: you are a competitive analyst.

My top 3 competitors: [competitor names]

Task:
1. Break down each competitor's strategy:
   - what they do well
   - the gaps in their offering
   - the weaknesses I can take advantage of
   - the opportunities they are missing
2. Then give me 5 specific ways to set myself apart and win market share from them.

Output: one section per competitor, then the 5 differentiation moves.

My business and its industry: [describe your business and industry]

Task: run a competitive analysis for my business.

1. Identify the main competitors.
2. For each one, list strengths and weaknesses.
3. Point out where we could get ahead of them and win an advantage.

Output: one block per competitor, followed by a section on our opportunities.

Competitor: [competitor name]

Task: analyze this competitor's business model and break down:
- their pricing strategy
- their target audience
- their content strategy
- the points where they are vulnerable

Then explain precisely how I can position my business against them.

Industry: [industry]

Task: research the typical competitors in this industry.

Show me:
- where they are lazy
- what their customers complain about
- what they charge too much for

Then suggest how I can win against them.

My industry and target audience: [industry and who your customers are]

Task: help me create detailed customer personas for this target audience.

For each persona include:
- demographics
- psychographics
- buying behavior
- pain points

1. Phase 1 — Psychological profile of the ideal buyerCopy

   Product: [product]
   
   Task: build a detailed psychological profile of the ideal buyer for this product.
   
   Go past demographics and describe:
   - their fears
   - the desires they keep to themselves
   - what keeps them lying awake at 3 AM

2. Phase 2 — The hidden reason they buyCopy

   Product: [product]
   
   Context: people decide to buy on emotion, not on logic.
   
   Task:
   1. Identify the hidden reason, tied to ego or status, that would really make someone buy this product.
   2. Explain how I should speak to that desire in my marketing.

3. Phase 3 — Buying trigger mapCopy

   Service: [service]
   
   Task: map the precise trigger event that pushes my ideal customer to finally decide "I have to solve this right now".
   
   Describe what happens in their life on the day before they buy this service.

4. Phase 4 — A day in their lifeCopy

   Niche: [niche]
   
   Task: simulate an ordinary Tuesday for my target audience in this niche. Show me:
   - where they lose time
   - where they lose money
   - the exact moment when my product should enter their day

5. Phase 5 — Objections and counter-argumentsCopy

   Offer: [offer]
   
   Task: list the 7 harshest objections my target audience will raise before buying this offer.
   
   For each one, write a solid counter-argument based on logic, ready to use in my marketing.
   
   Format: a numbered list, each item with the objection followed by its answer.

6. Phase 6 — 5-minute lead magnetCopy

   My audience's biggest immediate pain point: [pain point]
   My paid offer: [paid offer]
   
   Task: design a free lead magnet that takes about 5 minutes to consume, gives instant relief from this pain point and builds strong trust in my paid offer.

Inputs:
- My offer: [offer]
- My audience: [audience]
- My competitors: [competitors]

Task:
1. Summarize my offer, audience and competitors.
2. Map my key differentiators:
   a. my unique method
   b. the specific results I have achieved, expressed in numbers
   c. the niche I serve
   For each differentiator, write 2 to 3 sentences that are clear and specific.

Rule: no vague claims.

Role: you are a market research analyst.

Market to study: [industry or product]

Task: research this market in depth and report on:
1. Current trends and the emerging trends likely to shape it over the next few years
2. Key competitors
3. How consumer behavior is shifting
4. Customer segments that are underserved
5. Pricing strategies commonly used
6. Barriers to entering the market
7. Hidden growth opportunities and market gaps

Requirements:
- support the insights with data and key statistics; flag which numbers are estimates and the period they refer to
- end with strategic recommendations on how to exploit the gaps you found
- write clearly, with practical takeaways that can guide a decision

Output: one heading per point above, then a final "Recommendations and takeaways" section.

Role: you are a senior market analyst.

Task: run a thorough market research study on [industry or product].

Cover, in this order:
1. The main trends shaping the market
2. The key competitors
3. The customer segments
4. Emerging opportunities

Back each insight with relevant data, statistics and concrete examples. Where a figure is an estimate rather than a verified number, say so.

Finish with a section of clear strategic recommendations on how to enter this market or grow within it.

Product or industry: [product/industry]

Task: design a complete questionnaire for a market research survey.

- Mix quantitative and qualitative questions.
- The goal is to gather meaningful insights.

Output: group the questions by type.

Role: you are a product manager.

Context: my plan is a micro-SaaS product. The problem it solves: [problem].

Task:
1. Find 3 tools already on the market that are similar to this idea.
2. Name the single feature that all three are missing, which I should build first.

Role: you are a researcher who validates markets.

Product: a passive income product based on [skill], sold to [audience].

Task:
1. Give me 10 product ideas.
2. Score each idea from 1 to 10 on: demand, urgency, difficulty of creation, uniqueness, likelihood of purchase. Show the scores in a table.
3. Tell me which 3 ideas are the most likely to bring in revenue the fastest, and explain why.

My business: [describe your business and what you sell]

Task: design a system to collect and analyze feedback from my customers.

Include:
- methods for gathering feedback
- ways to use what we learn to improve our products or services

What I sell: [product]
Who I sell it to: [audience]

Task: list the 10 biggest frustrations of these buyers.

For each frustration, give:
- the exact words they use when they describe it
- what they have already tried without success