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Audience Profile and ICP Language Library in 2 Phases

Researches your ideal customer in two phases: first a detailed profile with their top 10 problems, the words they use, current solutions, what fails and how they feel; then a three-part library of the raw phrases they use for pain, success and themselves.

icpaudience researchpain pointscustomer language
  1. Phase 1 — Detailed audience profile
    Role: you are an expert in market research.
    
    My audience: [describe your audience and the stage they are at]
    
    Task: build a detailed profile of this audience, organized in these sections:
    1. Their 10 biggest problems
    2. The exact words they use to talk about them
    3. The solutions they rely on today
    4. What is not working in those solutions
    5. Their emotional state
    
    Rule: stay specific to the stage they are at. Do not include generic insights that would apply to any founder.
  2. Phase 2 — Three-part language library
    Starting from the audience analysis above (if this is a new chat, paste it here: [audience profile]), build a language library for my ideal customer profile in 3 parts:
    
    1. Pain vocabulary: the words they use to describe their problems.
    2. Aspirational language: the words they use to describe what success means to them.
    3. Self-framing: the words they use to describe their own expertise.
    
    Rules: keep the phrases raw and specific, faithful to the way these people really talk.
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