2x2 Competitive Landscape Map with White Space
Maps the main players in your market on a 2x2 grid using two dimensions you choose, then points out the unoccupied white space and where customers are most unhappy with the current options.
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90-Day Counter-Strategy Against a Leading CompetitorNewMarket ResearchBuilds a 90-day plan to fight back against a competitor beating you on one dimension: the first 3 moves to make, the story to tell your customers and the metric that shows the counter-strategy is working.
Situation: my main competitor is beating me on [dimension]. Build a 90-day counter-strategy that includes: 1. The first 3 moves I should make. 2. The narrative I should use with my customers. 3. The metric that will tell me whether my counter-strategy is working.
Competitor Threat Deep Dive and Where You Can WinNewMarket ResearchAnalyzes one competitor as a threat to your business: the customer segment they serve, their defensible advantage, their pricing model, the move they are likely to make next and the precise angle where you can beat them.
Competitor: [competitor] My business: [describe your business] Assess this competitor as a threat to my business, in five sections: 1. Core customer segment: who they mainly serve. 2. Defensible advantage: what protects them. 3. Pricing model: how they charge. 4. Likely next move: what they will probably do next. 5. My angle: the specific point where I can beat them.
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Role: you are a senior strategy consultant at a top-tier management consulting firm. Industry to analyze: [industry] Task: run an in-depth analysis of this market. Use four frameworks: SWOT, Porter's Five Forces, Blue Ocean Strategy and a Value Chain Analysis. With them, uncover the competitive dynamics, the opportunities nobody is exploiting yet, the structural weak points and the vectors of future growth. Deliver the report with these sections, in this order: 1. Executive summary 2. Overview of the industry landscape 3. Matrix benchmarking the competitors 4. Emerging trends and disruptions 5. Main risks and threats 6. Strategic recommendations 7. Action roadmap for the next 12 months Rules: - reason from first principles - give practical insights and recommendations solid enough to base a decision on - no generic observations, no corporate jargon
Find the Market Gap an Existing Competitor Leaves OpenNewMarket ResearchLooks at the competitor or market already present in your niche and identifies the specific gap they don't serve, why they ignore it and whether it is large enough to support a business.
Role: you are a specialist in competitive intelligence. Context: I'm entering the [your niche] space, where [competitor or market] is already established. Tell me: 1. The specific gap they are not serving. 2. Why they are ignoring it. 3. Whether the gap is large enough to support a whole business.
Ideal Customer Profile in 7 Phases, from Frustrations to 1-Page Brief7 phasesNewMarket ResearchBuilds a deep profile of your ideal customer in seven phases: frustrations and failed attempts, inner fears and identity, the buying trigger, the lookalike bad-fit customer, their own words from reviews, a check of your messaging against the profile and a one-page brief.
- Phase 1 — Ideal customer beyond demographics
Market: [insert] Task: define my ideal customer profile (ICP) in this market, going further than demographics. Describe: 1. The specific frustration they live with every day 2. The moment they realize they need help 3. What they have already tried 4. Why those attempts failed Give each point its own heading.
- Phase 2 — Psychographic profile
My ICP: [paste] Task: describe the inner world of this ideal customer. Answer: 1. What do they say to themselves at 2am? 2. What are they secretly afraid of? 3. What would they love to believe they can achieve? 4. Which identity are they trying to protect?
- Phase 3 — Buying trigger map
My ICP: [paste] Task: pinpoint the moment when this ideal customer makes the decision to buy something like what I offer. 1. Which event, emotion or realization moves them from awareness to action? 2. What does that trigger look like in their real life?
- Phase 4 — Bad-fit customer filter
My ICP: [paste] Task: describe the customer who resembles this ICP on the surface but is in fact a poor fit. Which signals in their language, their behavior or their expectations reveal that they are likely to churn, to complain or to never see results? Group the signals under three headings: language, behavior, expectations.
- Phase 5 — Voice of the customer
Reviews, comments and feedback from my market: [paste] Task: from this material, pull out the precise vocabulary, recurring phrases and emotionally charged language that my ideal customer relies on when talking about (a) their problem and (b) the result they want. Group the extracted language under those two headings.
- Phase 6 — Message-market match test
My current offer messaging: [paste] My ICP profile: [paste] Task: compare the messaging with the ICP profile and tell me: 1. Where the language does not match 2. Where I address the wrong fear or the wrong desire
- Phase 7 — One-page ideal customer brief
My ICP profile: [paste] Task: write a brief of one page that portrays my one ideal customer completely. Cover: the situation they are in, what frustrates them, what they aspire to, what triggers the purchase and the precise transformation they are looking for.