Detailed Customer Personas for Your Target Audience
Creates detailed customer personas for your target audience in your industry, each with demographics, psychographics, buying behavior and pain points.
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2x2 Competitive Landscape Map with White SpaceNewMarket ResearchMaps the main players in your market on a 2x2 grid using two dimensions you choose, then points out the unoccupied white space and where customers are most unhappy with the current options.
Market: [market] 1. Map the competitive landscape of this market by placing the key players on a 2x2 grid, with [dimension 1] on one axis and [dimension 2] on the other. 2. Identify the white space: where on the grid is nobody competing? 3. Identify where customers are most dissatisfied with the options available today.
90-Day Counter-Strategy Against a Leading CompetitorNewMarket ResearchBuilds a 90-day plan to fight back against a competitor beating you on one dimension: the first 3 moves to make, the story to tell your customers and the metric that shows the counter-strategy is working.
Situation: my main competitor is beating me on [dimension]. Build a 90-day counter-strategy that includes: 1. The first 3 moves I should make. 2. The narrative I should use with my customers. 3. The metric that will tell me whether my counter-strategy is working.
Competitor Threat Deep Dive and Where You Can WinNewMarket ResearchAnalyzes one competitor as a threat to your business: the customer segment they serve, their defensible advantage, their pricing model, the move they are likely to make next and the precise angle where you can beat them.
Competitor: [competitor] My business: [describe your business] Assess this competitor as a threat to my business, in five sections: 1. Core customer segment: who they mainly serve. 2. Defensible advantage: what protects them. 3. Pricing model: how they charge. 4. Likely next move: what they will probably do next. 5. My angle: the specific point where I can beat them.
Consulting-Grade Industry Strategy Report with a 12-Month RoadmapNewMarket ResearchAnalyzes an industry you name with Porter's Five Forces, value chain, Blue Ocean and SWOT, then delivers a consulting-style report: summary, landscape, competitor matrix, trends, risks, recommendations and a 12-month action roadmap.
Role: you are a senior strategy consultant at a top-tier management consulting firm. Industry to analyze: [industry] Task: run an in-depth analysis of this market. Use four frameworks: SWOT, Porter's Five Forces, Blue Ocean Strategy and a Value Chain Analysis. With them, uncover the competitive dynamics, the opportunities nobody is exploiting yet, the structural weak points and the vectors of future growth. Deliver the report with these sections, in this order: 1. Executive summary 2. Overview of the industry landscape 3. Matrix benchmarking the competitors 4. Emerging trends and disruptions 5. Main risks and threats 6. Strategic recommendations 7. Action roadmap for the next 12 months Rules: - reason from first principles - give practical insights and recommendations solid enough to base a decision on - no generic observations, no corporate jargon
Find the Market Gap an Existing Competitor Leaves OpenNewMarket ResearchLooks at the competitor or market already present in your niche and identifies the specific gap they don't serve, why they ignore it and whether it is large enough to support a business.
Role: you are a specialist in competitive intelligence. Context: I'm entering the [your niche] space, where [competitor or market] is already established. Tell me: 1. The specific gap they are not serving. 2. Why they are ignoring it. 3. Whether the gap is large enough to support a whole business.