Lead Magnet from Idea to Closing in 6 Phases
Builds a lead magnet in six phases: 10 ideas, 10 titles with the best 3, a detailed outline, the introduction, one content section with a concrete action and a closing that leads softly to your paid offer.
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- Phase 1 — 10 lead magnet ideas
Audience: [audience] What I sell: [offer] Task: generate 10 lead magnet ideas. For each one give a title, the format, and one sentence on why my audience would put it to use straight away. Focus: quick, tangible results rather than broad or inspirational content.
- Phase 2 — 10 titles and the top 3
Lead magnet: [lead magnet idea] Audience: [audience] Task: 1. Write 10 titles for this lead magnet in a range of formats: numbers, outcomes, problems, with and without a label for the format (e.g. "checklist", "guide"). 2. Choose the 3 strongest and explain why. Keep every title specific and clear.
- Phase 3 — Detailed outline
Lead magnet: [title and format] Audience: [audience] Task: create a detailed outline for this resource, made of: - an introduction - structured sections, each with a clear heading and its key points - a closing that sends the reader toward a next step The outline should be detailed enough that I can write the resource directly from it.
- Phase 4 — Introduction
Lead magnet: [title and outline] About me: [your credentials] Task: write the introduction (under 200 words). Address the reader's situation directly, establish my credibility and explain clearly what they will get and how to use it.
- Phase 5 — One content section
Lead magnet: [title] Key point of this section: [key point] Task: write one section, under 300 words. Cover that single key point, include a concrete example and make sure the reader leaves with one clear, specific action to take right away.
- Phase 6 — Closing
Lead magnet: [title] My paid offer: [offer] Task: write the closing, under 200 words. Recognize the progress the reader has made, show what is now within reach and present my paid offer as the natural next step, without a hard pitch.