Writes a 70 to 90 word positioning statement in the first person that says who you help and in what situation, the outcome you deliver with a metric or timeframe, your method and your proof, so your ideal client recognizes it as theirs at once.
My ideal client: [describe your ideal client] Task: write the "this is for you if" part of the page, made of five statements, each a full sentence. Together they describe my ideal client's situation, their beliefs and what they have already tried. Rule: make each statement precise enough that the right reader recognizes themselves immediately.
My offer: [offer] Task: write the "this is not for you if" part of the page: four statements, each a full sentence, explaining who will not get value from this offer and why. Rules: - focus on mindsets or situations - tone: direct, yet respectful
My offer: [offer] Task: write 10 open-ended questions to ask clients for a testimonial. They should draw out specific answers told as a story. Cover, in this order: where they started, the challenges they faced, why they decided to invest, the actions they took, the results (with numbers), what surprised them, and the advice they would give to others.
Offer: [offer] Audience: [audience] Task: 1. Write 10 headlines for my sales page. Each one is under 15 words and leads with a clear outcome, a timeframe or the audience. 2. Choose the 3 strongest and explain briefly why they should perform best. Avoid: vague adjectives and questions.
Context: people comment [trigger word, e.g. INFO or YES] on my posts to get [offer]. Instead of just sending them a link, I want to qualify them first. Task: write a direct message conversation script in 3 steps that: - qualifies the lead before anything else - includes the question "What is your current bottleneck?" - handles the objections they are likely to raise The goal is that I only need to step in at the end to close the sale.