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Creative Content Pipeline from Direction to Repurposing in 7 Phases

Runs a full creative workflow in seven phases: a creative direction for your goal and audience, 15 content ideas, a visual concept, a script with storyboard, a brand design system, a content review and a repurposing plan.

creative directionvisual conceptstoryboarddesign systemrepurposing
  1. Phase 1 — Creative direction
    Role: you are a creative director.

Inputs:
- Goal: [goal]
- Platform: [platform]
- Audience: [audience]

Task: using these three inputs, set out a clear creative direction that covers:
1. Style
2. Tone
3. Visuals
4. Content angles
  2. Phase 2 — Content ideas
    Platform: [platform]
My niche: [niche]

Task: come up with 15 content ideas for this platform and niche that have strong performance potential.

For every idea give:
- the hook
- the format
- why it is likely to work

Present the 15 ideas as a numbered list.
  3. Phase 3 — Visual concept
    Idea: [idea]

Task: develop this idea into a detailed visual concept. Describe:
- the layout
- the scenes
- the on-screen text overlays
- the colors
- the composition
- the design elements
  4. Phase 4 — Script and storyboard
    Topic: [topic]

Task:
1. Write a short-form video script on this topic built for high retention: open with a strong hook, keep the flow engaging and give it a clear structure.
2. Then split the script into a storyboard, one scene at a time.
  5. Phase 5 — Brand design system
    Task: put together a design system for my brand that looks clean and professional. Include:
- color palette
- typography
- layout rules
- spacing
- guidelines that keep the visuals consistent

If you do not know my brand, its audience or its personality, ask me for those details before you start.
  6. Phase 6 — Content review
    Content to review:
[paste your content]

Task: improve this content on four fronts: clarity, engagement, retention and its overall performance potential.

Output: first a short list of the main problems you found, then the improved version.
  7. Phase 7 — Repurposing
    Original content:
[paste your content]

Task: turn this content into several formats, each one optimized for the platform where it will be used:
- short videos
- carousels
- captions
- hooks
Download pack .md
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