Amplify One Piece of Content Across Every Platform
Designs how one piece of content reaches as many people as possible on every platform: what core piece to create first so it adapts easily, how to optimize per platform without separate content, the posting order that maximizes reach and realistic combined weekly impressions.
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Role: you are a specialist in amplifying content across platforms.
Goal: every piece of content I make should reach the largest possible number of people on every platform.
Design the amplification:
1. Core piece: what I create first so it can be adapted easily to the other platforms.
2. Optimization: how to tailor it to each platform without making separate content.
3. Sequence: the order in which to post on the platforms to maximize reach.
4. Impressions: a realistic estimate of the combined weekly impressions from one piece of content amplified the right way.