Role: you are a UX content expert.

Context: I am building a website for [service] and need to explain how it works.

Task: design a complete process section in 3 steps. For each step, include:
- the step number and a direction for its icon
- a headline of fewer than 6 words
- an explanation in 2 sentences

Also show how each step creates anticipation for the next one, so that a first-time visitor sees the whole process as effortless and trustworthy.